MKAD Branding Guidelines
This page helps establish a coherent look and feel for MKAD, the Midtown Kingston Arts District. With these guideline we can build the appropriate equity for our organization. Our brand is the physical manifestation of our values and the associations we want people to have. Everything we produce says something about us: how we use typography, the way an image is photographed, how a document is laid out, and how and where we deploy color. These guidelines provide specific direction on using each element in our design toolkit to bring our brand to life in the most compelling way that engages our audiences.
Our primary logotype is a visual shorthand for the Midtown Kingston Arts District. The acronym’s letterforms are stacked and aligned to represent the unity of a street intersection joining the community together. The letterforms are created from a stencil font, a nod to Midtown Kingston’s industrial heritage.
Our logo should be placed in any corner with a minimum clearance spacing thatis based on the internal measurement of being twice the size of the intersection’s center square.
- Print Size Minimum Height = 1 in
- Digital Size Minimum Height = 100 px
The logo should always be in solid black or solid white.
We ask that you at least use the MKAD logo the corner. You could also use one of the expanded program logos if appropriate.
You can see and download other logos below.
For printed class materials we recommend including this QR code that links to all classes for both studios.
Language Guidelines
We’ve got a lot of names here at MKAD. Here are the correct ways to use them.
MKAD
- When possible always write out the Midtown Kingston Arts District first
- After that you can use MKAD
- Mission = To provide access and support for the arts to advance, engage, unite, and enrich a vibrant community in Midtown Kingston.
- Website = mkad.art
- Email = mail@mkad.art
The DRAW
- Should be written with capital T in “The” and all caps without periods “DRAW”. The DRAW
- Subtitle = The Arts Education Program of the Midtown Kingston Arts District
- Website = mkad.art/the-draw
- Email = info@mkad.art
- Address = 24 Iwo Jima Ln, Kingston, NY 12401
- Phone = (845) 802-0097
Neighborhood Print Studio
- When possible always write out Neighborhood Print Studio first
- After that you can use “the Print Studio” or “NPS”
- Subtitle = The Neighborhood Print Studio, a program of Midtown Kingston Arts District(MKAD), is a community print studio dedicated to fostering creativity, collaboration, and community empowerment through the art of printmaking.
- Website = mkad.art/neighborhood-print-studio
- Email = nps@mkad.art
- Address = 49 Greenkill Avenue, Kingston, NY 12401
- Phone = (845) 383-1499
Youth Workforce
- When possible always write out Youth Workforce first
- After that you can use “Workforce” or “YW”
- Subtitle = The Youth Workforce is a paid, out of school work-study program providing job training in art/non-profit management, arts education, leadership, and entrepreneurship for Kingston High School students , recent alumni and local youth.
- Website = mkad.art/youth-workforce
- Email = beth@mkad.art
- Address = 49 Greenkill Avenue, Kingston, NY 12401
- Phone = (845) 802-0097
For Teaching Artists
“All classes have pay-what-you-can tuition” is great to include in your content
General Lead time for promotion:
- 6-8 weeks for classes
- 4 weeks for community events
Our marketing strategies include:
- Class listing in printed catalog
- Class listing on website
- Class session lineup announcement on Instagram
- One sheet calendar for The DRAW and/or NPS
- Inclusion in weekly newsletters and online ad campaigns
- Individual class post on Instagram (inviting teaching artist as collaborator) – 2-4 weeks out from start date
- Simple printed flyer with some youth workforce distribution available on request
- Can also print teaching artist made flyers (see quick guidelines above)
Contact Chris O’Neal at chris@mkad.art with any questions or requests
